The Spark
It started in a marketing class
Parley Rum began as a class concept, but the vision had momentum. Emma saw the chance to build a brand that felt bold and different.
About Us
A modern rum brand with Caribbean spirit.
Parley Rum began as an idea in a college marketing class, then quickly became something real. Founder Emma Stewart set out to build a rum brand that feels adventurous, confident, and full of character.
Inspired by the legendary pirates of the Caribbean, especially the fearless women who ruled the seas in the 1800s, Parley is built around one simple mindset: choose your own course and make it a good one.
Founder
Emma Stewart
Our Story
An idea became a journey, and a journey became Parley.
The Inspiration
Caribbean lore and fearless captains
The Caribbean pirate era shaped Parley’s attitude and aesthetic, drawing inspiration from women who led with courage and independence.
The Journey
Searching for the right partner
Emma and her father, Dale Stewart, traveled throughout the Caribbean to find the right distillery partner and home for Parley.
The Brand
Built to feel like adventure
Parley is designed to be approachable, fun, and memorable, fitting beach days, late nights, and everything in between.
Crafted with Purpose
Parley is built on good process and good taste. We partnered with an experienced Caribbean distillery that values tradition, precision, and quality.
Copper stills refine flavor and smooth the spirit, shaping the character that defines Parley.
See How Rum Is MadeExplore the Lineup
Bottle details, tasting notes, and what makes each rum different live on our Product page.
What We Stand For
More than a rum, a mindset.
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Freedom
Choose your own course and own it.
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Adventure
Say yes to the story you will remember.
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Flavor
Bold character with a smooth finish.